As a rule, the very large coffee roasters have the best position in the coffee industry. Their capacity allows them to operate several large roasting plants. You buy coffee in large quantities at a favorable price. More options for managing price risk. They pay great attention to the promotional items. But there is also a major disadvantage. Large roasting plants roast large quantities of beans in a short time, disrupting the entire roasting cycle and often failing to maintain temperature control. When coffee is produced in large quantities, it is no longer possible to monitor quality. There is no room for experimentation and continuous improvement. As a result, all large manufacturers produce a certain number of coffee varieties, pay little attention to quality and, in order to minimize costs, may replace expensive varieties with cheaper ones, add all kinds of permitted additives to the coffee and are forced to maintain huge warehouses, which in turn leads to problems with the freshness of the roasted coffee.

It should be noted that we are living in a time of reviving consumer culture. People are fed up with ground coffee from hermetically sealed packaging, the taste of which is indistinguishable from cheap drinks. People are increasingly rejecting semi-finished products and frozen foods. People really want fresh and natural products and are prepared to pay for them. Freshly baked bread, mini breweries, small coffee roasters – this is the path that culinary culture is taking today. Aesthetics of elegance, freshness of food and drinks. With their integrity and passion, small and medium-sized roasting companies have resisted the aggressive marketing and seductive advertising of large corporations. Even though managing price risk is a challenge for small roasters, that doesn’t mean they can’t do it.

Considering the pros and cons of all parties involved, we want to recognize a middle ground of mid-sized roasters that approach the roasting process with the enthusiasm, integrity and responsibility of small roasters, but have the technology and knowledge of large coffee roasters in their arsenal.

This wealth of knowledge enables them not only to meet all demanding and individual customer requirements, but also to guarantee the consistency, purity and quality of the products.